Christmas. It’s the most wonderful time of the year — especially for retail stores.
After all, everyone’s in a festive buying mood. We’re searching high and low for the elusive, perfect gifts for our loved ones.
All ready to splash the cash for the right Christmas deals.
Great for retail and online store owners, right?
Well, the truth is that Christmas can bring in more sales for your store, but that’s only if you’re fully prepared to capitalise on the buying mood of shoppers.
That means having the right products and offers to draw in the festive shoppers. And massively stepping up your marketing game to stand out from the crowd too.
To help make Christmas a roaring success for you, we’ve rounded up 10 surefire ways to attract more customers and boost holiday sales.
1) Give your online store a Christmas makeover
One of the best ways to get your visitors into a festive buying mood is to give your online store a Christmas makeover. After all, you want shoppers to start getting into the holiday mood as soon as they arrive on your website.
Look and feel
If you need a graphic designer to whip up some Christmas designs for your store, be sure to check out online marketplaces such as Upwork and Zomwork. You can find many freelance talents online that can help you out at affordable rates.
Meanwhile, there are DIY options to come up with great Christmas designs too. Online tools such as Canva and Crello offer non-designers an easy way to create Christmas themed icons, graphics and banners using templates and an intuitive drag-and-drop interface.
Here are some ideas to spruce up your online store with that holiday feel:
Creating a Christmas logo for your marketing campaign
Introducing Christmas icons, images and fonts
Adding Christmas promotional banners to your online store
Changing website colours to the traditional Christmas red and green
Besides updating the look and feel of your website, you should consider tweaking your product descriptions and copywriting to emphasise how certain products would make great Christmas gifts for friends and family.
If you host a blog on your online store, consider writing a few Christmas-themed posts on topics such as gifting ideas. You can also email them to your newsletter subscribers and share on social media.
2) Create a Christmas gift guide
Creating a Christmas gift guide is one way to draw your customers’ attention and keep them in a holiday shopping mood.
More often than not, Christmas gift guides are categorised by price ranges. This allows shoppers to search for items easily without the hassle of browsing through the entire product catalogue.
You can also easily run marketing and social media campaigns online targeted at a specific audience.
3) Highlight your best-selling items
Chances are, you have a list of best-selling items on your online store.
Make sure you take advantage of the surge of online shoppers during Christmas by highlighting these products — especially if they are suitable as gifts too.
You can also go the extra mile by providing free gift-wrapping service for your customers. This will help to increase customer retention for your brand.
4) Extend return and exchange period for festive buyers
Extending your return and exchange duration for the holidays can be a great strategy to encourage shoppers to purchase from your store.
According to a 2014 eBay study, 77% of their shoppers felt that an extended return and exchange policy is necessary when buying products for gifting during the holidays.
So, if you give customers more time to return products they’ve bought, the more they will feel confident and secure about the purchase and increase your chances of making that sale.
5) Sell your products on online marketplaces too
While it’s important to have your own online store to build your own brand, you can also leverage online marketplaces such as such as Qoo10 and Lazada to increase your customer reach.
This can also be easily achieved if you are selling on Shoptiq, thanks to the integration with online marketplaces Qoo10, Lazada, Amazon and Ebay.
As a Shoptiq user, you save time and effort as product listings are synced seamlessly between your online store and the online marketplace. There’s even the opportunity to sell your products in international markets too.
6) Promote your Christmas offers with Facebook ads
With an estimated 4.1 million users in Singapore, advertising on Facebook can be a great way to bring in new traffic to your online store and drive sales for your holiday offers.
After all, the social media giant knows a lot about its users. For advertisers, this means an incredible wealth of targeting fields such as location, demographics and interests, allowing you to show the right offer to the right audience.
Here are some tips to get you started on your holiday Facebook campaign:
Focus on promoting your Christmas offers, gift ideas and best-sellers
Use Christmas imagery and keywords to target users in the holiday mood
Create a sense of urgency with keywords such as ‘While stocks last’
Leverage social proof by boosting your Facebook posts with high engagement rates
Another idea is to encourage online shoppers to buy gifts for themselves (also known as self-gifting). Most of us have worked hard throughout the year and the holiday season is often a great time to pamper or reward ourselves.
If you’re looking for a fast and easy way to advertise your business on Facebook during the festive season, Adtiq might be a good choice as it allows you to plan, create, manage and optimise your campaigns anytime, anywhere.
7) Target seasonal keywords on Google
While you’re pushing out your Facebook ad campaigns, don’t forget to take a look at Google Ads too.
Many users are searching online for gift ideas during the holiday season. Make sure you capitalise on this by targeting them with seasonal keywords using Google’s Adwords platform.
Here are some keyword ideas to get your started:
Best Christmas gift ideas for her
Best Christmas gift ideas for him
Christmas gift exchange ideas
Christmas hampers for clients
Last minute Christmas gifts
Depending on the type of products you sell, Google Ads might be a great channel for you to reach out to users who are actively on the search for a solution.
8) Retarget visitors who left without buying
Even though, many shoppers will be browsing your online store during the festive period, the fact is that not all will purchase something. In fact, for most websites, only 2% of web traffic converts to buyers on the first visit.
So what can you do about this?
The answer is retargeting.
Retargeting gives you a way to reach out to users who leave your website without buying. It is a cookie-based technology, that allows ad servers to show them your ads on various websites.
You can choose to retarget website visitors using Google or Facebook ads, or both platforms at the same time. Retargeting has been shown to be effective in increasing overall digital advertising conversion rates, while lowering your cost per acquisition.
9) Send festive newsletters
If you’ve been actively building your email list throughout the years, the festive season is the perfect time to start emailing them.
Remember this. The people on your email list are interested in what you have to offer since they have either previously purchased from your store or have opted in to hear from you.
10) Post on social media every day
During the festive season, many people are on the lookout for gift ideas and promotions on social media. For that reason, consider stepping up the frequency of your social media posting during this period to get in front of a wider audience.
Prepare in advance and create fresh and original content for your social media followers on Facebook and Instagram.
Take your online sales to the next level
Christmas is that time when people are on the look-out for the best holiday deals, so take advantage of that buying mood and prep your online store in advance. Focus on 3 or 4 of what we’ve mentioned above, and you'll be good to go.
Spending time on the look of your store, promoting your holiday promotions, and working on your marketing and customer relations will all be worth it when you see all those orders coming.