The beginner’s guide to creating a winning domain name

The beginner’s guide to creating a winning domain name

by Admin

In our digitally savvy nation, online businesses are a dime a dozen. Studies showed that 83% of Singaporeans discover businesses via their own online research and more than half listed their digital experience as an entry to purchase.

About 90% of Singaporeans do their research online before committing to a product while 43% of Singaporeans judge a business by its digital presence.

So how can you boost your business in a crowded digital space?

A good domain name is the starting point as it increases your digital visibility. Choosing the right domain name also helps the audience to know the type of products or services your business offers at a glance. After all, your domain name is often the first thing that greets potential customers.

Here are five tips on how to create a winning domain name that helps your business stand out.


1. Pick a relevant keyword


Having the right keyword in your domain name not only improves your website’s search rankings, but also tells your audience at first glance who you are. Therefore, you should pick a keyword that complements or represents what your business offers.

However, unless it is a unique keyword, it is hard to find a domain name that hasn’t been registered already since the internet is so saturated now. You can overcome this by combining your keyword with an adjective, a rhyming word or creating a pun that is both identifiable and catchy.

If your creativity fails you, domain name generators can add adjectives, nouns and verbs at the beginning or end of your keyword. Some examples of domain name generators you can use for doing this include Impossibility and Nameboy.


2. Keep it short and simple


Simplicity is key in the art of picking an unforgettable domain name. Don’t bombard your domain name with keywords just to improve search rankings. An ideal domain name should be less than 15 characters as long domain names increase the possibility of typos.

Having said that, don’t use abbreviations or acronyms unless your brand is already well-known – for example, DHL ( or Federal Express ( Otherwise, contractions are harder to remember and may lead to confusion.

Pick monosyllabic words whenever possible. Avoid using hyphens, dots or numbers. Domain names with simpler words are easier to pronounce and recall, which helps word-of-mouth referrals. Some great local examples include Bread Talk (, Razer ( and Scoot ( Also consider the following: versus — the latter is far easier to pronounce and  remember even though both consist of two words.


3. Stick to .com or .sg


It may be tempting to choose a unique domain name extension like .hotel, .photography and .career but almost 47% of websites in the world use the .com domain name extension.

Being the ‘original’ and most frequently-used domain name extension, many users instinctively type .com at the end of a domain name (or the auto-complete function will do so). Using a .com extension is the best way to avoid your users being redirected to an error page.

Of course, there are exceptions to the rule. If you are specifically targeting Singapore users or own a Singapore-centric business, you can consider the .sg extension.

Since .sg extensions are less popular, your ideal domain name that is taken in .com is likely to still be available with the .sg extension. However, for new registrations, .sg domain names are typically pricier than .com ones.

Prices for domain names tend to vary, as some registrars or web hosting companies offer discounts to attract new registrations. It can range from just a dollar to more than a hundred. There are also many sellers of popular domain names online. Pricing is subject to bargaining between buyer and seller in the second-hand market.

You can use the official ICANN WHOIS or the websites to check if a domain name is available and who owns it.


Bonus tip: Research, research, research


Lastly, do ample research before committing to a domain name.

Ensure that the domain name is not protected by copyright laws and does not violate trademarks infringements. You don’t want to get into a legal mess at the start of your business.

Even if you are purchasing a new domain name, use Wayback Machine or CachedView to check the site’s history. Make sure that the domain has never been flagged as spam or pornography as it might affect your search rankings. Some domain names might even be banned entirely from Google and other search engines.

The digital space might be saturated with websites and information now but with a winning domain name, you can still create an impression on your audience and remain top of mind!


PS: After choosing your domain, it is time to set up your ecommerce store. Shoptiq provides a quick and fuss-free way to set up and connect your online store to local logistic partners and marketplaces. Get your 14-day free trial today!