Check out what Singapore consumers are adding to their online shopping carts.
Did you know that online retailers in Singapore earned an estimated US$3.9 billion in revenue last year? With the rising trend of online shopping, the number is projected to increase to US$4.9 billion by 2018.
Still not convinced? About 26 per cent of Singaporeans shop online at least once a week, and 50 per cent of locals prefer to do their shopping online, citing better bargains and convenience as their top motivators.
In terms of online shopping, some of the most popular product categories include beauty, fashion, food and digital and electronics. If you’re thinking of creating an online store but not sure what to sell in particular, check out the most popular items now.
Source: Zalora Singapore
South Korea is known for its beauty products, particularly masks. We did a quick search on Google Trends, and found an upward spike in the search for Korean mask.
With female shoppers making up 52 per cent of ecommerce customers in Singapore, it comes as no surprise that female shoppers are carting out quality masks for their daily routines. According to Zalora Singapore, the Sulwhasoo Overnight Vitalizing Mask is one of their bestselling items.
Source: Sephora Singapore
Foundation is one of the most important makeup essentials. Any makeup junkie would tell you that having a good foundation sets the perfect canvas for the rest of your makeup, and can make or break your entire look.
While there are many cult brand favourites in the market, nothing made more waves in 2017 than Fenty Beauty by Barbadian singer Rihanna. Since its worldwide launch in September 2017, the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation has constantly topped the charts. The foundation’s strongest suit is its wide range of shades – 40, to be exact – made for women of all skin colours and tones. Fenty Beauty is currently Sephora Singapore’s hottest brand, and a quick search on Google Trends showed variations of “Fenty Beauty foundation” as the one of most searched keywords worldwide.
3. Footwear & active wear
Source: Zalora Singapore
“The men don’t get it?” Think again! Male shoppers spend more per online transaction – an average of US$220 – compared to women who spend about US$69 less. According to Zalora Singapore’s 2016 report, men typically shop online for basics like footwear, and the Canvas Lace Up Sneaker by 24:01 was their bestseller in the category – proof that the brand’s line of contemporary casual menswear is a hit among Singaporean men.
While the men are shopping for basics, there has been constant interest for women’s active wear. In the same Zalora 2016 report, the Legend 2.0 Slim Poly Capri by Nike was the best-selling item in the women’s clothing category.
4. Perishables & fresh produce
Sources: Amazon Prime Singapore and Qoo10 Singapore
Carting out perishables and fresh produce are becoming increasingly popular among the working adults and even homemakers due to its convenience. With the Singapore online grocery market set to triple by 2020, there are more online competition seeking to offer differentiated customer experience such as Honestbee, GoFresh and PurelyFresh.
Based on the figures released by Amazon Prime Singapore, fresh milk and broccoli were two of the top fresh produce that locals purchased when Amazon Prime was launched in July last year. Fresh snacks topped the Qoo10 best-seller’s list with Singaporeans purchasing baked almonds the most in the Qoo10 grocery category.
5. Digital & Electronics
Sources: Lazada Singapore and Qoo10 Singapore
Local shoppers are also getting more tech savvy, if online shopping stats were anything to go by. About 35 per cent of shoppers purchase electronics via their mobile devices . The GoPro Hero 5 was the most searched product on Lazada, and the the Xiaomi 4X mobile phone and Google Chromecast topped the site’s Singles Day 11.11 sale.
Hot on the heels of the iPhone X launch, consumers were also shopping for complementary products and add-ons for their new Apple gadget. The iPhone X Tempered Glass screen protector was one of the most popular items on Qoo10’s bestsellers page.
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