How to sell online http://www.shoptiq.com.sg/how-to-sell-online en Top ecommerce trends and highlights to watch out for in 2019 http://www.shoptiq.com.sg/blog/top-ecommerce-trends-and-highlights-to-watch-out-for-in-2019 <span class="field field--name-title field--type-string field--label-hidden">Top ecommerce trends and highlights to watch out for in 2019</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 01/11/2019 - 04:20</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><em>Here’s a list of what’s new in ecommerce, and what online business owners should experiment to increase sales.</em></p> <p><img alt="" data-entity-type="" data-entity-uuid="" height="800" src="/singsys-stg3/shoptiq/sites/default/files/ecommerce-trends.jpg" width="1200" /></p> <p>According to <a href="https://www.statista.com/outlook/243/124/ecommerce/singapore" target="_blank">Statista</a>, ecommerce revenue in Singapore is projected to reach US$8.5 billion by 2023.</p> <p>While that bodes well for ecommerce merchants, it probably also means more competition. To do well, online retailers will need to make a constant effort to stay ahead of the curve.</p> <p>Here are some trends and highlights we foresee will have the greatest impact in 2019.</p> <h3><strong>#1 The rise of digital wallets</strong></h3> <p>With an increasing number of consumers turning to ecommerce, we are inevitably heading towards a cashless society.</p> <p>According to Euromonitor International, <a href="https://www.thepaypers.com/payments-general/singtel-razer-to-collaborate-on-e-payments/772998-27" target="_blank">mobile payments in Southeast Asia is projected to reach US$32 billion by 2021</a> – 10 times that of 2013.</p> <p>This rising trend can be linked to the fact that modern consumers are seeking near-instant gratification and a seamless shopping experience.</p> <p>A <a href="https://baymard.com/lists/cart-abandonment-rate" target="_blank">report</a> by the Baymard Institute found that more than a quarter (28%) of online shoppers abandoned their cart because of a long or complicated checkout process.</p> <p>As non-cash payments continue to gain popularity, ecommerce retailers should look into offering digital wallets as a standard payment option.</p> <h3><strong>Hot Tip!</strong></h3> <p>Work with established brands like Apple Pay, Google Wallet and PayPal for added security and ease of use.</p> <h3><strong>#2 The era of social shopping</strong></h3> <p>Social media channels are increasingly becoming transactional platforms instead of just for advertising or branding.</p> <p>According to an <a href="https://www.forbes.com/sites/andrewarnold/2018/04/04/are-we-entering-the-era-of-social-shopping/#6379274456e1" target="_blank">article</a> by Forbes, one in four business owners are selling through Facebook, and 40% are using the power of social media to drive sales.</p> <p>In China, social buying is already a big thing, with <a href="https://www.chinainternetwatch.com/21997/social-app-user-purchase-behavior-2017/" target="_blank">55% of users</a> reporting they have bought or paid for goods or services directly on a social app.</p> <p>For e.g., in WeChat many sellers have micro-shops, selling anything from skincare products to homemade cakes. Payment is made directly on the social messaging app via the WeChat Wallet.</p> <p><img alt="" data-entity-type="" data-entity-uuid="" height="768" src="/singsys-stg3/shoptiq/sites/default/files/ecommerce-trends-1.jpg" width="1200" /></p> <p>Private messaging services such as Snapchat and Facebook Messenger are also jumping on the social shopping bandwagon.</p> <p>In 2018, Facebook filed a <a href="https://www.retaildive.com/news/facebook-payments-patent-reveals-e-commerce-ambitions/527728/" target="_blank">payments patent</a> that hinted at plans to establish Messenger for ecommerce, allowing users to browse and pay for products. With P2P payments already set up on Messenger since 2017, it looks like Facebook shopping is likely to be introduced in 2019.</p> <h3><strong>Hot Tip!</strong></h3> <p>Establish a strong customer following on Instagram , Snapchat and Facebook so you can be first off the block to sell direct on English social media.</p> <h3><strong>#3 Enter the robots</strong></h3> <p>AI-based solutions are becoming more common in transportation, education, healthcare and also retail.</p> <p>Top ecommerce retailers such as Amazon, eBay and Rakuten are already using AI for product recommendations, buyer behaviour predictions, image-based searches and logistics management.</p> <p><a href="https://www.zdnet.com/article/alibaba-e-commerce-merchants-turn-to-ai-for-content-creation/" target="_blank">Alibaba</a> recently announced the launch of an AI-based copywriting tool to help its online merchants generate product information. The tool can produce 20,000 lines of copy a second.</p> <p>As AI continues to blossom, online retailers have much to gain from adopting available systems and tools.</p> <h3><strong>Hot Tip!</strong></h3> <p>If you are an online retailer, consider using chatbots and virtual assistants like <a href="http://www.shoptagr.com/" target="_blank">Shoptagr</a> to enhance the user experience for your customers.</p> <h3><strong>#4 Introducing subscription ecommerce</strong></h3> <p>Today, consumers are seeking personalised shopping experiences that deliver directly to their doorstep.</p> <p>The appeal and demand of a personalised and convenient ecommerce model has given rise to the subscription ecommerce market.</p> <p>According to a <a href="https://www.mckinsey.com/industries/high-tech/our-insights/thinking-inside-the-subscription-box-new-research-on-ecommerce-consumers" target="_blank">survey</a> by McKinsey &amp; Company, subscription ecommerce has grown by more than 100% a year over the last five years, with the largest retailers generating more than US$2.6 billion in sales in 2016.</p> <p>Retail giants including P&amp;G, Sephora and Walmart have also taken to launching their own subscription businesses.</p> <p>Closer to home, <a href="https://www.mdscollections.com/subscriptionfront.cfm" target="_blank">MDS Collections</a> recently introduced a subscription service where members can receive up to four new outfits of their choice every month, whereas <a href="https://www.boxgreen.co/" target="_blank">Boxgreen</a> sends their subscribers a box of healthy snacks based on their preferred frequency.</p> <h3><strong>Hot Tip!</strong></h3> <p>Start by offering hot or trending items as part of your first subscription box.</p> <p> </p> <p>In the retail business, two things are paramount – giving your customers the products they want and a great shopping experience. Keep up with the trends or the competition might beat you with it!</p> <p><a href="https://account.shoptiq.com.sg/signup?utm_campaign=sg-blog-jul17&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=banner-link-blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" src="/singsys-stg3/shoptiq/sites/default/files/Shoptiq_adp4-745x292%20%281%29.jpg" /></a></p> </div> Fri, 11 Jan 2019 04:20:25 +0000 admin 267 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/top-ecommerce-trends-and-highlights-to-watch-out-for-in-2019#comments 4 simple tips to shoot great product photos on the cheap http://www.shoptiq.com.sg/blog/4-simple-tips-to-shoot-great-product-photos-on-the-cheap <span class="field field--name-title field--type-string field--label-hidden">4 simple tips to shoot great product photos on the cheap</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 08/14/2018 - 08:22</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><em>First impressions are formed in 0.05 seconds. This is why great product images are so important for any ecommerce brand. If engaging a professional photographer does not fit your budget, there is a great alternative – your inner shutterbug. Here are some tips to enhance the visual presentation of your products with simple equipment and tools that you might already have. </em></p> <p><em><img alt="" data-entity-type="" data-entity-uuid="" height="667" src="/singsys-stg3/shoptiq/sites/default/files/image%202.jpg" width="1000" /></em></p> <h3><strong>1. No fancy cam, use your smartphone</strong></h3> <figure class="image"><img alt="" data-entity-type="" data-entity-uuid="" height="334" src="/singsys-stg3/shoptiq/sites/default/files/shoptiq-1401.jpg" width="500" /><figcaption style="background-color:#A9A9A9;"><strong>Photo caption: Natural light, check. Reflector, check. No professional camera? Fret not. Try this with your smartphone, and the results may surprise you.</strong></figcaption></figure><p> </p> <p>Don’t have a professional DSLR or a mirrorless camera? Don’t worry. Your smartphone is in many ways just as capable at taking high-quality photos.</p> <p>Phones come equipped with fancy camera settings these days. Experiment with the various modes on your phone such as HDR or portrait mode, and try out different angles. Toggle with the exposure setting as well – this determines how bright or dark your image is.</p> <p>You could also get a smartphone tripod. This ensures that your phone is steady and your photos don’t turn out blurry.</p> <p>Once you’re comfortable playing around with the functions on your phone, the next step is creating the right conditions for your photos to shine.</p> <h3><strong>2. Light it up</strong></h3> <p>Lighting is absolutely crucial in product photography, especially if you are looking to DIY your product shots.</p> <p>You want your products to be shot under soft, natural lighting. For a start, try setting up your mini studio near a window with natural daylight. You can also use a reflective surface – something as simple as a piece of white paper would work – to redirect the light towards your product.</p> <p>Or try this useful lighting hack: Drape a white cloth over your existing light sources to achieve soft, studio-lit images. The key is to create a more diffused light on your product and eliminate unsightly and harsh shadows.</p> <p>If you’re heading outdoors for your shoot, avoid taking photos when the sun is high above you. This creates harsh shadows below your product. The best time of the day is with an overcast sky where clouds act as a natural diffuser to soften the harshness of sunlight, resulting in more flattering images. In sunny Singapore, this means heading out in the morning from 7.30 am to 9.30 am, and in the evening from 5.30 pm to 6.30 pm.</p> <h3><strong>3. Set the scene</strong></h3> <figure class="image"><img alt="" data-entity-type="" data-entity-uuid="" src="/singsys-stg3/shoptiq/sites/default/files/shoptiq.jpg" /><figcaption style="background-color:#A9A9A9;"><strong>Photo caption: Yes, this can double up as your backdrop too.</strong></figcaption></figure><p> </p> <p>Have you noticed that product images are often set against a white background? The reasons are simple: It gives your products a professional look and uniformed style, offering the least distraction to your audience.</p> <p>You can create your own in-house mini studio with a white background simply by using mahjong paper, or even a white bedsheet. Try taping them on a wall or draping them over a table, and you will get a makeshift white backdrop.</p> <figure class="image"><img alt="" data-entity-type="" data-entity-uuid="" src="/singsys-stg3/shoptiq/sites/default/files/shoptiq-1403.jpg" /><figcaption style="background-color:#A9A9A9;"><strong>Photo caption: Recreate this professional studio setting in your home or office with a few sheets of mahjong paper.</strong></figcaption></figure><p> </p> <p>The white backdrop isn’t your only option. There are many ways to jazz up your product photos. Check out the wildly popular flat lay trend on Instagram to get your creative juices flowing.</p> <figure class="image"><img alt="" data-entity-type="" data-entity-uuid="" src="/singsys-stg3/shoptiq/sites/default/files/shoptiq-1404.jpg" /><figcaption style="background-color:#A9A9A9;"><strong>Photo caption: Creative “flat lay” styling for product shots.</strong></figcaption></figure><p> </p> <p>Simple props can go a long way. For instance, if you are selling a product made from roses, scattering some petals can be a good way to present the item. Your wooden study table at home could also make a great flat lay background. Think of your photos as telling a story – every detail counts!</p> <h3><strong>4. The finishing touch</strong></h3> <p>Adding the finishing touch can elevate a photo from good to amazing. Professionals often turn to programmes such as Adobe Lightroom and Photoshop to digitally enhance their photos. But if you’re on a shoestring budget, there are cheaper, and even free, alternatives available online.</p> <p><a href="https://www.gimp.org/" target="_blank">Gimp</a> is a popular Photoshop replacement. The best part is beginners can learn through a plethora of online guides, so you don’t have to sign up for a course to become a pro.</p> <p>If you are shooting on your smartphone, there are free, easy-to-use apps to enhance your mobile shots. Snapseed and Adobe Photoshop Express offer a wide array of creative tools to make your photos look good. Experiment with creative filters and photo tweaks to obtain your desired look.</p> <p>Remember that consistency is key. A cohesive look is better able to capture the attention of your potential buyers. Now, you’re ready for your DIY shoot.</p> <p> </p> <p>New to ecommerce? Shoptiq is an easier way to sell online. The platform allows you to link your store with local logistic partners and marketplaces, and even runs your online advertising. Get your <a href="https://account.shoptiq.com.sg/signup?ref=Blog" target="_blank">free 15-day trial</a> today.</p> <p><a href="https://www.shoptiq.com.sg/blog/chasing-the-ultimate-dream-at-the-age-of-22" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="292" src="/singsys-stg3/shoptiq/sites/default/files/3584SGT_Shoptiq%20Customer%20Testimonial%20x%20Ultysports%20Web%20Banners_745x292_V2.jpeg" width="745" /></a></p> </div> Tue, 14 Aug 2018 08:22:05 +0000 admin 250 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/4-simple-tips-to-shoot-great-product-photos-on-the-cheap#comments Asian Shopping Habits: Are they all the same? http://www.shoptiq.com.sg/blog/asian-shopping-habits <span class="field field--name-title field--type-string field--label-hidden">Asian Shopping Habits: Are they all the same?</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 05/23/2018 - 03:40</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><img alt="" data-entity-type="" data-entity-uuid="" src="/singsys-stg3/shoptiq/sites/default/files/Singtel%20Infographic%20Southeast%20Asian%2017%20May_0.jpg" /></p> <hr /><p><a href="https://www.shoptiq.com.sg/blog/championing-the-eco-conscious-cause?utm_campaign=shoptiq&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="292" src="/singsys-stg3/shoptiq/sites/default/files/3508SGT_Shoptiq%20Customer%20Testimonial%20x%20The%20Lala%20Lokal%20Web%20Banners_745x292_12Apr_FA%20%281%29.jpeg" width="745" /></a></p> </div> Wed, 23 May 2018 03:40:03 +0000 admin 234 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/asian-shopping-habits#comments What you need to know about ecommerce payment gateways http://www.shoptiq.com.sg/blog/what-you-need-to-know-about-ecommerce-payment-gateways <span class="field field--name-title field--type-string field--label-hidden">What you need to know about ecommerce payment gateways</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 04/27/2018 - 07:36</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><em>We answered the top 5 questions asked by local SMEs on ecommerce payment gateways.</em></p> <p><em><img alt="" data-entity-type="" data-entity-uuid="" src="/singsys-stg3/shoptiq/sites/default/files/ecommerce%20payment%20gateway.jpg" /></em></p> <p>The payment gateway you choose for your online store matters. Apart from the appeal of your products and services, the success of your online store hinges on the ease of payment. Studies have shown that half of online shoppers will abandon their shopping carts and cancel their orders if the ecommerce store does not offer their preferred method of payment. Here are the top 5 questions asked by local businesses on ecommerce payment gateways:</p> <h3><strong>1. What are the transaction fees for the various payment gateways in Singapore?</strong></h3> <p>There are a number of payment gateway options available in Singapore and they all come with different transaction fees.</p> <ul><li> <p><a href="https://www.paypal.com/sg/home" target="_blank">PayPal</a>, a well-established global platform, charges a fee of 3.9% + $0.50 for domestic transactions. This means that when a shopper spends $100 in a single receipt, PayPal charges a transaction fee of 3.9% of $100, and an additional $0.50. That works out to $4.40.<br /><br /> For <a href="https://www.shoptiq.com.sg/" target="_blank">Shoptiq</a> merchants, however, you will pay a lower rate, thanks to the ecommerce platform’s tie-up with PayPal. The <a href="https://www.shoptiq.com.sg/features" target="_blank">Shoptiq platform</a>, which is integrated with PayPal, offers merchants a lower transaction fee of 3.4% + $0.50 for each domestic transaction. So merchants will pay $3.90 instead of $4.40 when a shopper spends $100.</p> </li> <li> <p><a href="https://www.nets.com.sg/" target="_blank">eNETS</a>, the Internet payment arm of local leading payment solutions NETS offer transaction fees at 4% per credit card transaction, and 3.5% or $1.50 for transactions via direct debit. It is also the only payment gateway in Singapore that allows shoppers to pay through Internet Banking if they have DBS/POSB, UOB, OCBC or Citibank accounts. But while its transaction fees are slightly cheaper, users need to pay a setup fee as well as annual subscription fees.</p> </li> <li> <p><a href="https://stripe.com/sg" target="_blank">Stripe</a>, a relatively new entrant which was launched in Singapore in 2016, charges 3.4% + $0.50 per transaction. Despite being a new kid on the block, the payment processor has an impressive list of clients – it has worked with platforms such as Grab, Hipvan, Deliveroo and Kickstarter.</p> </li> <li> <p><a href="https://www.braintreepayments.com/en-sg" target="_blank">Braintree</a>, which is powered by PayPal, offers a transaction fee of 3.4% +$0.50 and accepts payment via major credit cards and e-wallets such as Apple Pay and Andriod Pay. Apart from ready-made interfaces, it also offers merchants the flexibility to <a href="https://www.braintreepayments.com/en-sg/features/seamless-checkout/custom-ui" target="_blank">customise</a> the look and feel of the checkout process.<br /><br /> With a variety of options available, it is important to assess the different payment gateways and find one most suitable for your online business. Look out for hidden cost such as set-up fee and annual subscription cost deals to maximise cost savings.</p> </li> </ul><h3><strong>2. Is the transaction fee absorbed by customer or merchant? How does it work?</strong></h3> <p>Transaction fees are thought of as a business expense and are usually absorbed by the merchant. In the ecommerce space, the shopper often pays only the amount listed for the goods and services purchased.</p> <p>Contracts between merchants and acquiring banks also state that retailers should not make customers pay more for using credit and debit cards, or impose a minimum spend for such payments. Retailers who do so are in breach of the contract terms, even though it is not actually illegal for them to impose credit card surcharges. In 2013, Visa formed a 20-man team to conduct spot checks on merchants to <a href="http://www.asiaone.com/print/News/AsiaOne%2BNews/Business/Story/A1Story20130206-400435.html" target="_blank">clamp down on errant retailers</a> that levied a credit card surcharge on shoppers.</p> <h3><strong>3. How many payment methods can I integrate to my website? </strong></h3> <p>Any. You can have more than one payment method integrated to your online store. You can set up manual payment methods to enable customers to pay for online orders through more conventional methods such as bank transfers and cash on delivery (COD). This way, you won’t lose customers who shop online without credit cards. Moreover, you won’t be charged transaction fees for manual payments.</p> <p>When you choose to host your online business with <a href="https://account.shoptiq.com.sg/signup" target="_blank">Shoptiq</a>, the platform allows you to accept a wide range of payment methods – through credit and debit card payments via PayPal, and manual payments.</p> <h3><strong>4. If I’m using PayPal, can customers still pay through their credit cards?</strong></h3> <p>Certainly. PayPal accepts payments from most debit and credit cards. Customers do not even need to have a PayPal account to proceed with payment. They can complete their payments as a guest and then decide if they want to save their information in a PayPal account for future purchases.</p> <p>If they choose to do so, their subsequent purchases through PayPal will be even more convenient and fuss-free as the payment processor will remember their checkout details. They will no longer have to input their credit card detail, email address, phone number and shipping address.</p> <h3><strong>5. What’s the difference between using third-party payment gateways and setting up a dedicated merchant account? </strong></h3> <p>Third-party payment gateways like PayPal and Stripe allow you to accept credit card payments without having to sign up for a merchant account. They accept credit card payments on your behalf and let you use their merchant accounts. Often, online business owners are not required to pay upfront fees, though payment gateways charge a fee for each transaction. Setting up is also quick and fuss-free – you can sign up with a third-party payment processor and start processing payments on the same day.</p> <p>Alternatively, you can set up your own merchant account. With it, your ecommerce store will have the ability to process credit card payments though you will still need a payment processor to handle the online credit card transactions. Merchant accounts have a higher setup cost and may charge a monthly fee, but their per-transaction fee is often lower than third-party payment gateways. Banks will also scrutinise your personal credit history, business history and business model before approving your merchant account.</p> <p>Both options have their pros and cons and ultimately, your choice will depend on what your business needs at different points in time. If you are just starting out and building up your sales volume, you may appreciate the quick and easy integration of third-party payment gateways. For new and small ecommerce businesses, third-party payment processors offer a convenient way to process credit card payments. But as your business grows and transaction levels increase, you may want to look into setting up merchant accounts to save on operation costs.</p> <p><a href="https://www.shoptiq.com.sg/blog/a-guiding-light-for-mumpreneurs-blooming-ambition?utm_campaign=shoptiq&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="292" src="/singsys-stg3/shoptiq/sites/default/files/3525SGT_Shoptiq%20Customer%20Testimonial%20x%20Floral%20Estella%20Web%20Banners_745x292_FA.jpg" width="745" /></a></p> </div> Fri, 27 Apr 2018 07:36:40 +0000 admin 231 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/what-you-need-to-know-about-ecommerce-payment-gateways#comments Is the customer always right? How to handle customer complaints http://www.shoptiq.com.sg/blog/is-the-customer-always-right-how-to-handle-customer-complaints <span class="field field--name-title field--type-string field--label-hidden">Is the customer always right? How to handle customer complaints</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 04/24/2018 - 09:54</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><em>Here are some of the most common customer complaints and ways in which you can handle them appropriately.<img alt="" data-entity-type="" data-entity-uuid="" height="526" src="/singsys-stg3/shoptiq/sites/default/files/Customer%20feedback.jpg" width="665" /></em></p> <p>Every business, big or small, is bound to get its share of testy customers from time to time.</p> <p>This is especially so in Singapore, where a recent survey by iPrice showed shoppers here are quite the champion when it comes to complaining. Of all the complaints collected by the online shopping aggregator, 34.7% were filed by Singaporeans, who on average complain 20% more frequently than Thais.</p> <p>Younger Singaporeans are also more demanding towards their online shopping experience, with those aged 20 years and under 13% more likely than those aged between 25 and 30 to give poor ratings when reviewing products online.</p> <p>Getting complaints is something every business should expect, and some complaints can actually be constructive, as it forces you to review your business or service and improve on it.</p> <p>The key in dealing with such grievances is in taking the right perspective. A complaint, however bad, is in fact an opportunity for you to build a relationship with your customer. In particular, if your business is done entirely online, you would rarely get to interact directly with your shoppers. Such a situation then provides the opportunity to show that your business is one that values and cares for every customer. Handling the situation well can create loyal customers for you.</p> <p><img alt="" data-entity-type="" data-entity-uuid="" height="359" src="/singsys-stg3/shoptiq/sites/default/files/shoptiq24.jpeg" width="707" /></p> <h3><strong><u>Five common customer complaints:</u></strong></h3> <h3><strong>1. “I did not receive my order on time!”</strong></h3> <p>Look into what went wrong in the delivery process. If it is an error committed by your delivery service, you may want to speak with its representative to iron out the issue and prevent this from happening again.</p> <p>You should also let your customer know the root cause of the delay, and assure him or her that this is a one-off situation, and that you have taken constructive steps to ensure it would not happen again. You can also offer free shipping off next purchase as a gesture of goodwill.</p> <h3><strong>2. “My online transaction can't go through.”</strong></h3> <p>Check that the payment links on your website are working, and if necessary, let your payment vendor know about the issue. If the problem is on the customer’s side, gently inform him that he may need to contact his card issuer for assistance.</p> <p>Provide an alternative payment method for this transaction if possible; doing so can help ease your customer’s fustration and allow him to make his purchase quickly while you, your payment vendor or the card issuer looks into the problem.</p> <h3><strong>3. “My order came in the wrong size!” or “I received the wrong/damaged product!”</strong></h3> <p>The ideal way to handle such a problem would be to apologise for the error, then arrange for quick delivery of the correct product for free. You may also want to check if there are gaps in your sorting and despatch process that caused the wrong item to be sent to your customer. And while it can be difficult to ensure none of your products has defects, by conducting quality checks more often, you can help prevent such mistakes from occurring in future.</p> <h3><strong>4. “What I received looks nothing like what I saw online!”</strong></h3> <p>This is a common problem for many ecommerce stores that do not have any physical outlets, and shoppers have no way of knowing what the products looks like in person until after they have made their purchase.</p> <p>Let your customer know that while you try your best to accurately showcase your products on your website, they can occasionally look different in person. It would also be helpful if your website clearly states this in its terms and conditions. If possible, offer an exchange or a discount code for future purchases.</p> <h3><strong>5. “No one is responding to my queries!”</strong></h3> <p>Check all your communication channels, be it email, your website’s <a href="https://www.shoptiq.com.sg/blog/recommended-live-chat-solutions-to-improve-customer-satisfaction" target="_blank">live chat</a><!-- Add hyperlink to another Shoptiq story: https://www.shoptiq.com.sg/blog/recommended-live-chat-solutions-to-improve-customer-satisfaction -->, Facebook or Instagram, and respond immediately. Apologise for the late response and explain that while your company tries its best to swiftly follow up on customer queries, the occasional message does fall between the cracks, and that you would take steps to ensure it doesn’t happen again.</p> <p>As the adage goes, the customer is king. If it is a mistake you made, admit it, apologise, and provide a remedy. If it is not your error and something that happened outside the realm of your control, gently let your customer know this, and then give workable solutions. A customer will feel valued if he knows you’re going the extra mile to help him solve a problem that you did not cause.</p> <p>How you address your customer is important. Never take a brusque, annoyed or condescending tone. If he is a particularly irate one, responding in aggravation will not bring about a fruitful outcome, and can even harm your business’ reputation. Instead, stay calm and composed and address the situation head on.</p> <p>As with all relationships, the one you have with your consumers also requires trust, and this is built by active and positive communication with them. By making the transaction a rewarding one, your customer can walk away a satisfied one.<br /><br /><a href="https://www.shoptiq.com.sg/blog/championing-the-eco-conscious-cause?utm_campaign=shoptiq&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="292" src="/singsys-stg3/shoptiq/sites/default/files/3508SGT_Shoptiq%20Customer%20Testimonial%20x%20The%20Lala%20Lokal%20Web%20Banners_745x292_12Apr_FA%20%281%29.jpeg" width="745" /></a></p> </div> Tue, 24 Apr 2018 09:54:33 +0000 admin 228 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/is-the-customer-always-right-how-to-handle-customer-complaints#comments 5 mistakes to avoid when setting up your ecommerce website http://www.shoptiq.com.sg/blog/5-mistakes-to-avoid-when-setting-up-your-ecommerce-website <span class="field field--name-title field--type-string field--label-hidden">5 mistakes to avoid when setting up your ecommerce website </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 04/06/2018 - 03:23</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><em>Whether you are a new or an established online business, this checklist will help you to make sure that your website is user-friendly for your customers.<img alt="" data-entity-type="" data-entity-uuid="" height="483" src="/sites/default/files/Computer%20banner.jpg" width="724" /></em></p> <p>The late Apple CEO and tech visionary Steve Jobs once famously said, “People don't know what they want until you show it to them." </p> <p>As a digital shop, your online website has the power to anticipate trends and show people exactly what they want. However, many entrepreneurs often create websites that are confusing to navigate, causing them to lose customers in the buying process.</p> <p>We have compiled five things you should avoid doing when setting up your ecommerce site.</p> <h3><strong>1. Misinterpretation of your products and services </strong></h3> <p>First impressions mean everything when it comes to your website’s design. This not only means having cool and clean website designs, but a clear sales pitch: Showing customers what you are selling.</p> <p>This is critical, as customers can’t be bothered to browse through your site. A study by Google’s <a href="https://www.thinkwithgoogle.com/marketing-resources/experience-design/speed-is-key-optimize-your-mobile-experience/" target="_blank">Think Insights</a> found that mobile users who are unable to find what they are looking for within the first few seconds are 61 per cent more likely to shift to a competitor’s page.</p> <p>Photos are also very important in communicating with customers. When product images are well taken, people feel more confident about purchasing the product as they have a better idea of what they are paying for. Take a look at local ecommerce stores such as <a href="https://www.lovebonito.com/" target="_blank">Love Bonito</a> and <a href="https://naiise.com/" target="_blank">Naiise</a>.</p> <p><a href="https://www.lovebonito.com/clothing/tops" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/blog-05-1.png" /></a></p> <p><a href="https://naiise.com/collections/gifting/products/travel-gift-set" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/blog-05-2.png" /></a></p> <h3><strong>2. Poor website navigation</strong></h3> <p>Nobody likes to view websites that are tough to navigate. So simplify your site by reducing navigation links and more importantly, streamlining the payment process.</p> <p>When you have a lengthy checkout process, you are creating more opportunities for customers to abandon their shopping carts. A study by ecommerce research firm Baymard Institute found that 68 per cent of US online shoppers quit their shopping cart for reasons including complex processes and having to create an account.</p> <p>You could also lose potential customers with broken links on your site. An <a href="https://www.bigcommerce.com/ecommerce-answers/what-are-404-errors-and-what-do-they-mean-for-ecommerce-stores/" target="_blank">article</a> by ecommerce platform BigCommerce found that 77 per cent of people who received an error page screen made no subsequent attempt to access it again.</p> <p>On top of that, Google significantly reduces the SEO ranking of sites that have high error pages. This means that bad links could be making your site less visible to customers when they look you up in search engines. Hence, it’s important to do a sanity check on your website before going live.</p> <h3><strong>3. Lacking customer service and management</strong></h3> <p>As ecommerce transactions revolve around trust and reputation, customer service becomes a crucial part of an online store’s strategy.</p> <p>It is important to clearly display your contact information and a list of FAQs including exchange and return policies on the website to avoid misunderstandings with customers. But you could also go one step further and offer round-the-clock service.</p> <p>This can be done through chatbots who can “speak” to customers at any time of the day, and even identify what products they want. Companies big and small, including international brands such as Sephora and H&amp;M to local ecommerce stores like lifestyle retailer Iuiga, are using chatbots to drive customer engagement and sales.</p> <p><a href="https://www.iuiga.com/" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/blog-05-3.png" /></a></p> <h3><strong>4. Lack of personalisation</strong></h3> <p>A <a href="https://www.walkerinfo.com/knowledge-center/featured-research-reports/customers2020-1" target="_blank">study</a> by global consulting firm <a href="https://www.walkerinfo.com/" target="_blank">Walker</a> found that customer experience (CX) is expected to overtake price and product as the key brand differentiator by 2020. It will no longer be sufficient to offer a one-size-fits-all service to your customers anymore.</p> <p>You can achieve a better CX by narrowing down and customising experiences based on your visitor’s browsing behaviour and purchase history. This could be anything from navigational personalisation to personalisation based on third-party data, to personalised subject lines in email marketing.</p> <p>Fashion e-tailer ASOS is a great example of a company that has tapped onto the idea of customer personalisation to improve their CX. Its recommendation algorithm suggests products to users based on the individual’s past behaviour, as well as similar decisions by other users. The system also pushes products with similar properties or characteristics to the user.</p> <p>The recommendation engine is most effective when it has large amounts of data to work with – the more products and user data the system has to work with, the higher its chances of deriving good recommendations.</p> <p><a href="https://www.asos.com" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/blog-05-4.png" /></a></p> <h3><strong>5. Not optimised for mobile or SEO</strong></h3> <p>Desktop is out, mobile is in. According to <a href="https://iprice.sg/trends/insights/a-crazy-world-of-singaporean-online-shoppers-which-one-are-you/" target="_blank">data from iPrice</a><!-- Hyperlink to: https://iprice.sg/trends/insights/a-crazy-world-of-singaporean-online-shoppers-which-one-are-you/ -->, 6 out of 10 Singaporeans are using their smartphones for online shopping. The mobile ecommerce market here is set to grow 33 per cent in the next five years, a report by payment processing company <a href="https://www.worldpay.com/global/about/media-centre/2017-10/mcommerce-in-singapore-set-for-explosive-growth-in-next-five-years" target="_blank">Worldpay</a> predicts. To put the figure in context, in 2016, <a href="https://www.paypal.com/stories/sea/singaporeans-mobile-commerce-expenditure-expected-to-surge" target="_blank">PayPal</a> predicted that mobile shopping spend would increase by 42 per cent in the following year, amounting to more than S$1.2 billion.</p> <p>Don’t forget, Google ranks non-mobile friendly site low on its SEO rankings, so the more accessible your website is on mobile, the better your outreach and pool of customers. You can make sure your site is mobile-friendly, by using tools like <a href="https://search.google.com/test/mobile-friendly" target="_blank">Google’s Mobile-Friendly Test</a>.</p> <p>Ecommerce may seem like a wild world where trends move quickly and customers are increasingly sophisticated and have more complex demands.</p> <p>But looking at successful online websites, experts and research data, if we have to distill the lessons learnt into three short instructions, it is simply this: Communicate clearly. Don’t make things too complicated. And go mobile.</p> <p>A good ecommerce platform can help you avoid some of these pitfalls, and make your entrepreneurship journey a breezier one.</p> <p>Shoptiq allows you to build your online store with a wide range of mobile-responsive templates, so you don’t have to worry about losing your mobile customers. With built-in SEO capabilities, you can input keywords and meta tags on your ecommerce store without needing to code – giving your search engine traffic a boost. And your Google Analytics account can help you track visitor traffic data to create targeted and personalised marketing campaigns.</p> <p>Start your free 15 days free <a href=" https://account.shoptiq.com.sg/signup?ref=Blog" target="_blank">trial</a> on Shoptiq today.</p> <p><a href="https://account.shoptiq.com.sg/signup?utm_campaign=sg-blog-jul17&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=banner-link-blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="292" src="/sites/default/files/Shoptiq_adp4-745x292.jpg" width="745" /></a></p> </div> Fri, 06 Apr 2018 03:23:11 +0000 admin 225 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/5-mistakes-to-avoid-when-setting-up-your-ecommerce-website#comments 4 types of Singaporean online shoppers http://www.shoptiq.com.sg/blog/4-types-of-singaporean-online-shoppers <span class="field field--name-title field--type-string field--label-hidden">4 types of Singaporean online shoppers</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 01/29/2018 - 09:52</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><img alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/SingTel-Infographic-Shoppers-v3.jpg" width="1000" /></p> <hr /><p><a href="https://account.shoptiq.com.sg/signup?utm_campaign=sg-blog-jul17&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=banner-link-blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/Shoptiq_adp1-745x292.jpg" /></a></p> </div> Mon, 29 Jan 2018 09:52:17 +0000 admin 189 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/4-types-of-singaporean-online-shoppers#comments Trending products to sell online http://www.shoptiq.com.sg/blog/trending-products-to-sell-online <span class="field field--name-title field--type-string field--label-hidden">Trending products to sell online</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 01/08/2018 - 06:27</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><em>Check out what Singapore consumers are adding to their online shopping carts.</em></p> <p><img alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/Image.jpg" /></p> <p>Did you know that <a href="https://www.go-globe.com/blog/e-commerce-singapore/" target="_blank">online retailers in Singapore earned an estimated US$3.9 billion</a> in revenue last year? With the rising trend of online shopping, the number is projected to increase to US$4.9 billion by 2018.</p> <p>Still not convinced? About 26 per cent of Singaporeans shop online at least once a week, and 50 per cent of locals prefer to do their shopping online, <a href="http://www.todayonline.com/business/more-singaporeans-turning-online-shopping-better-bargains" target="_blank">citing better bargains and convenience as their top motivators</a>.</p> <p>In terms of online shopping, some of the most popular product categories include beauty, fashion, food and digital and electronics. If you’re thinking of creating an online store but not sure what to sell in particular, check out the most popular items now.</p> <h3><strong>1. Beauty</strong></h3> <p><em><strong>Source: Zalora Singapore</strong></em></p> <p>South Korea is known for its beauty products, particularly masks. We did a quick search on <a href="https://trends.google.com.sg/trends/" target="_blank">Google Trends</a>, and found an upward spike in the search for Korean mask.</p> <p><img alt="" data-entity-type="" data-entity-uuid="" height="270" src="/sites/default/files/shoptiq-sell-online.png" width="952" /></p> <p>With <a href="https://www.go-globe.com/blog/e-commerce-singapore/" target="_blank">female shoppers making up 52 per cent of ecommerce customers</a> in Singapore, it comes as no surprise that female shoppers are carting out quality masks for their daily routines. According to Zalora Singapore, the Sulwhasoo Overnight Vitalizing Mask<strong> </strong>is one of their bestselling items.</p> <p><a href="https://www.sulwhasoo.com/hk/en/products/skin_care/overnight_vitalizing_mask.html" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="495" src="/sites/default/files/shoptiq-02.png" width="495" /></a></p> <h3><strong>2. Cosmetics</strong></h3> <p><em><strong>Source: Sephora Singapore</strong></em></p> <p>Foundation is one of the most important makeup essentials. Any makeup junkie would tell you that having a good foundation sets the perfect canvas for the rest of your makeup, and can make or break your entire look.</p> <p>While there are many cult brand favourites in the market, nothing made more waves in 2017 than Fenty Beauty by Barbadian singer Rihanna. Since its worldwide launch in September 2017, the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation has constantly topped the charts. The foundation’s strongest suit is its wide range of shades – 40, to be exact – made for women of all skin colours and tones. Fenty Beauty is currently Sephora Singapore’s hottest brand, and a quick search on Google Trends showed variations of “Fenty Beauty foundation” as the one of most searched keywords worldwide.</p> <p><a href="https://www.fentybeauty.com/pro-filtr/soft-matte-longwear-foundation/FB30006.html" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="495" src="/sites/default/files/shoptiq-03.jpg" width="495" /></a></p> <h3><strong>3. Footwear &amp; active wear</strong></h3> <p><em><strong>Source: Zalora Singapore</strong></em></p> <p>“The men don’t get it?” Think again! <a href="https://home.kpmg.com/sg/en/home/insights/2017/01/online-purchase-behavior.html" target="_blank">Male shoppers spend more per online transaction – an average of US$220 – compared to women who spend about US$69 less</a><!-- Source: https://home.kpmg.com/sg/en/home/insights/2017/01/online-purchase-behavior.html -->. According to Zalora Singapore’s 2016 report, men typically shop online for basics like footwear, and the Canvas Lace Up Sneaker by 24:01 was their bestseller in the category – proof that the brand’s line of contemporary casual menswear is a hit among Singaporean men.</p> <p><a href="https://www.zalora.sg/24-01-canvas-lace-up-sneaker-white-red-417880.html" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="220" src="/sites/default/files/2018-01-04.jpg" width="340" /></a></p> <p>While the men are shopping for basics, there has been constant interest for women’s active wear. In the same Zalora 2016 report, the Legend 2.0 Slim Poly Capri by Nike was the best-selling item in the women’s clothing category.</p> <h3><strong>4. Perishables &amp; fresh produce</strong></h3> <p><em><strong>Sources: Amazon Prime Singapore and Qoo10 Singapore</strong></em></p> <p>Carting out perishables and fresh produce are becoming increasingly popular among the working adults and even homemakers due to its convenience. With the <a href="https://foodindustry.asia/singapore-online-grocery-to-more-than-triple-by-2020" target="_blank">Singapore online grocery market set to triple by 2020</a>, there are more online competition seeking to offer differentiated customer experience such as Honestbee, GoFresh and PurelyFresh.</p> <p><a href="https://gracesystem.org/2016/10/26/grace-joins-forces-process-fresh-produce-october-28/" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="344" src="/sites/default/files/shoptiq-05.jpg" width="700" /></a></p> <p>Based on the figures released by Amazon Prime Singapore, fresh milk and broccoli were two of the top fresh produce that locals purchased when Amazon Prime was launched in July last year. Fresh snacks topped the Qoo10 best-seller’s list with Singaporeans purchasing baked almonds the most in the Qoo10 grocery category.</p> <h3><strong>5. Digital &amp; Electronics</strong></h3> <p><em><strong>Sources: Lazada Singapore and Qoo10 Singapore</strong></em></p> <p><em><strong><a href="http://www.ebay.com/gds/How-to-Sell-Electronic-Items-/10000000178676542/g.html" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="357" src="/sites/default/files/shoptiq-07.jpg" width="400" /></a></strong></em></p> <p>Local shoppers are also getting more tech savvy, if online shopping stats were anything to go by. About <a href="http://www.youngupstarts.com/2015/07/03/infographic-online-shopping-habits-women-vs-men/" target="_blank">35 per cent of shoppers purchase electronics via their mobile devices</a> . The GoPro Hero 5 was the most searched product on Lazada, and the the Xiaomi 4X mobile phone and Google Chromecast topped the site’s Singles Day 11.11 sale.</p> <p>Hot on the heels of the iPhone X launch, consumers were also shopping for complementary products and add-ons for their new Apple gadget. The iPhone X Tempered Glass screen protector was one of the most popular items on Qoo10’s bestsellers page.</p> <p> </p> <p><em>Ready to embark on your ecommerce journey? Start selling now! Set up your <a href="https://account.shoptiq.com.sg/signup?ref=Blog" target="_blank">Shoptiq online store</a> in just a few simple steps or join the <a href="https://www.shoptiq.com.sg/blog/be-part-of-shoptiq-ecommerce-race-and-walk-away-with-$10000" target="_blank">Shoptiq Ecommerce Race and stand a chance to win $10,000 in cash!</a> </em></p> <p><em><a href="https://account.shoptiq.com.sg/signup?utm_campaign=sg-blog-jul17&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=banner-link-blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="292" src="/sites/default/files/Shoptiq_adp1-745x292.jpg" width="745" /></a></em></p> </div> Mon, 08 Jan 2018 06:27:51 +0000 admin 188 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/trending-products-to-sell-online#comments Your roadmap to a successful online business http://www.shoptiq.com.sg/blog/your-roadmap-to-a-successful-online-business <span class="field field--name-title field--type-string field--label-hidden">Your roadmap to a successful online business</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 09/14/2017 - 05:38</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><em>Embark on a successful ecommerce journey with this infographic.</em></p> <p><img alt="" data-entity-type="" data-entity-uuid="" src="/singsys-stg3/shoptiq/sites/default/files/Shoptiq-infographic-final1.jpg" /></p> <hr /><p><a href="https://account.shoptiq.com.sg/signup?utm_campaign=sg-blog-jul17&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=banner-link-blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="292" src="/sites/default/files/Shoptiq_adp1-745x292.jpg" width="745" /></a></p> </div> Thu, 14 Sep 2017 05:38:59 +0000 admin 159 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/your-roadmap-to-a-successful-online-business#comments 6 Persuasion Tactics to Get People to Buy From Your Online Store http://www.shoptiq.com.sg/blog/6-persuasion-tactics-to-get-people-to-buy-from-your-online-store <span class="field field--name-title field--type-string field--label-hidden">6 Persuasion Tactics to Get People to Buy From Your Online Store</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="">admin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 08/14/2017 - 06:00</span> <div class="field field--name-field-blog-category field--type-entity-reference field--label-hidden field__item"><a href="/how-to-sell-online" hreflang="en">How to sell online</a></div> <section class="field field--name-comment-node-blog field--type-comment field--label-hidden comment-wrapper"> </section> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p> <p><em>Selling online is an art of science. Find out how customers’ emotional needs impact your sales conversion.</em></p> <p><img alt="" data-entity-type="" data-entity-uuid="" height="665" src="/sites/default/files/iStock-184939023-detail.jpg" width="1000" /></p> <p>You’ve created your online store, advertised your business online and seen a good flow of traffic to your store. However, visitors are not checking out from the shopping cart and this gets frustrating. What is the art of selling online? Well, we’ve got scientific answers for you.</p> <p>While humans are highly complex, the way we process and analyse information is relatively predictable. Our brains tend to stir up emotions and get us to act on something when triggered psychologically. Mastering how to sell online begins with understanding how your customer process information during the buying process. You can easily influence them to purchase from you with this proven psychological principle, otherwise known as <strong>ecommerce psychology</strong>.</p> <p>Ecommerce psychology is a term to illustrate the ability to persuade customers to purchase. Written and published by Dr. Cialdini in 1984, his book <a href="http://www.amazon.com/gp/product/0205609996/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0205609996&amp;linkCode=as2&amp;tag=tommyismyname-20&amp;linkId=RDZOIINUB3D4GUAO" target="_blank">Influence: The Psychology of Persuasion</a> clearly describes 6 tactics that address customers’ emotional needs and how it impacts ecommerce sales conversion.</p> <h3><strong>1. Reciprocity</strong></h3> <p>The concept of reciprocity suggests that there’s a tendency for people to feel obliged to give back after receiving something. This is especially true for brick-and-mortar retailers, as customers who take the product sample will be more inclined to purchase it. So how do we replicate this experience online?</p> <p>Giving away discounts is a great tactic to motivate them to purchase from your online store. Online shoppers are often attracted to words like free samples, discounts, free delivery as this will trigger their buying impulse to act on it now while there is a good deal. More often than not, online retailers make use of their newsletter sign-up to offer a one-time off discount, and in return they will get customer’s personal details to send them the latest product updates.</p> <p><a href="https://www.zalora.sg/" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="470" src="/sites/default/files/Persuasion-1.png" width="1000" /></a></p> <h3><strong>2. Liking</strong></h3> <p>Whenever you see your favourite celebrity on the TV endorsing a particular product, the next moment you will find yourself tempted to buy the product and try it out. This is known as the liking principle where we are generally attracted to people we feel connected to, which is why most brands are using popular bloggers to advertise their products. However, it can be an expensive tactic for online retailers with limited budget.</p> <p>Alternatively, online retailers can leverage on the liking principle by creating a compelling ‘about us’ page. Tell your brand story to your customers as it’s the primary connection point between you and the customers. Take for example, <a href="https://lepetitsociety.com/" target="_blank">Le Petit Society</a>, an online store that creates safe and comfortable products with fabrics that children will want to wear daily. The owners of the store are parents to two little girls, and their commitment to bring comfortable clothing to children seeks to connect with like-minded parents.</p> <p><a href="https://lepetitsociety.com/" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="472" src="/sites/default/files/Persuasion-2.png" width="1000" /></a></p> <h3><strong>3. Scarcity</strong></h3> <p>As the term suggests, people are motivated to purchase when they think they might missed out on the best deal. Most online retailers make use of this principle by having limited promotion period as one of their tactics to drive a sense of urgency for customers to purchase.</p> <p>Instead of indicating the promotion validity period (which is a common mistake made by online retailers), online retails should highlight the timeframe to the end of the promotion. Compare these two promotion copies: ‘promotion will end 2 days later’ to ’48 hour limited sales’ – it’s obvious that the latter creates urgency to make immediate purchase even though both offers are the same.</p> <p><a href="http://www.verticalresponse.com/blog/9-emails-business-sending/" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="432" src="/sites/default/files/Persuasion-3.png" width="928" /></a></p> <h3><strong>4. Authority</strong></h3> <p>This principle suggests that people are unconsciously drawn to things or people that we view as credible or authoritative, and this can be in the form of expert reviews or endorsements. <a href="http://www.gryphontea.com/" target="_blank">Gryphon Tea Company</a>, a family-owned tea importer that strives to make the highest-quality gourmet teas, has been receiving The Great Taste Award, better known as the “Oscars” for food and drink, since 2008. The brand has almost 100 years’ worth of experience in the tea industry, further enhancing their position in the hearts of the consumers.</p> <p><a href="http://www.gryphontea.com/" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="438" src="/sites/default/files/Persuasion-4.png" width="1000" /></a></p> <h3><strong>5. Consistency</strong></h3> <p>Believe it or not, our ego plays a big role in making this principle work. We will generally go the extra mile to maintain a consistent image of ourselves, to the extent of doing irrational things. You might not have realised, but if you have previously visited a restaurant and posted good reviews about it on social media, it’s likely that you will go back to the restaurant again to keep consistent with the public’s image of you. That’s the main reason online retailers are encouraging their customers to share their purchase over social media.</p> <p><a href="http://sg.althea.kr/aloe-vera-92-soothing-gel" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="380" src="/sites/default/files/Persuasion-5.png" width="1000" /></a></p> <h3><strong>6. Consensus</strong></h3> <p>Consensus, the last principle stated by Dr. Cialdini, is none other than social proof where people are influenced by what others do, viewing it as a ‘correct behaviour’. It’s extremely powerful and effective in persuading people to purchase, and online ratings and reviews are often the best way to build trust and credibility among customers, especially for first-time visitors.</p> <p><a href="http://www.teaglad.com/products/detox-tea-28-day-program" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" height="656" src="/sites/default/files/Persuasion-6.png" width="1002" /></a></p> <h3><strong>Conclusion</strong></h3> <p>While it’s not mandatory to implement all of these persuasion tactics, it is definitely good to know how customers think and behave when buying online so that you can create the right experience for them, and thus increase sales conversion.</p> <hr /><p><a href="https://account.shoptiq.com.sg/signup?utm_campaign=sg-blog-jul17&amp;utm_source=shoptiq&amp;utm_medium=banner&amp;utm_content=banner-link-blog" target="_blank"><img alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/login.png" /></a></p> </div> Mon, 14 Aug 2017 06:00:03 +0000 admin 106 at http://www.shoptiq.com.sg http://www.shoptiq.com.sg/blog/6-persuasion-tactics-to-get-people-to-buy-from-your-online-store#comments