Ways to grow your business

Is your online store ready for the Christmas shopping season? Here are 10 tips how you can attract more shoppers and boost your online sales.

Christmas. It’s the most wonderful time of the year — especially for retail stores.

After all, everyone’s in a festive buying mood. We’re searching high and low for the elusive, perfect gifts for our loved ones.

Get your online store ready for the busiest – and most profitable – time of the year.

Christmas and New year will soon be upon us. With all the buzz and festive songs playing on the radio, it is hard for anyone not to feel the Christmas spirit. With less than a month to go and last-minute gift buying kicking in, it is also time for online stores to make the final sales and promotion efforts for 2018.  

Can’t afford to hire a pro? No sweat. Here are five ecommerce tools that cost nothing but can ramp up your online business.

Running your own online venture can be a daunting task. In the digital age, good salesmanship also requires that you master some key skills such as online marketing strategy and SEO techniques.

Across Southeast Asia, almost nine in 10 consumers place the highest level of trust in word-of-mouth recommendations by people they know, according to the Nielsen Global Trust in Advertising Survey. That is why influencer marketing has grown in popularity. How can you make it work for your small business?

As a business, your online reputation can be your strongest asset or biggest liability. So while you glow over good reviews, do your best to turn bad reviews into positive feedback.

Everyone loves to post online about what they ate or bought, or where they travelled to. For businesses, it is a bonus when a lovely review comes your way.

When it comes to social media marketing, Instagram is king. It has a large base of users who are spending more and more time on this visual platform. Here’s how you can increase your brand influence through Instagram.

When Instagram first launched in 2010, it was a personal photo-sharing platform that introduced us to the world of selfies, square-format pictures, and filters.

On average, a user receives 88 emails per day but only open 30% of the emails

We are inundated with emails every day – about work, meeting alerts or changes in schedule. So it is easy to overlook or ignore less important emails that don’t require your immediate attention.

Being authentic is the key to brand storytelling. Do it right and build lasting relationship and trust with your customers.

Think of the brands that inspire you. The one thing they all probably have in common? They tell stories on social media.

Learn the two tried-and-tested tactics that can help you boost your ecommerce sales.

In marketing, there’s an acronym AIDA that stands for Attention, Interest, Desire, Action. It is the four stages of the sales process: You first grab the customers’ attention, engage their interest, stir their inner desire, then offer a call to action.

Optimising your website copy is the first step to getting your ecommerce brand noticed, convincing your customers and more importantly, increasing sales.